Happy Little Clouds and Weather Propaganda


Britain's Meteorological Office has instructed forecasters to describe the country's damp, dismal, seasonal-affect-disorder-inducing, godawful weather in Bob Rossian terms:

Prolonged sunshine is expected under new "positive" forecast guidelines issued by the Meteorological Office…

There is no need to dwell on a "small chance of showers" when "mainly dry" tells a better story. If there are "localised storms" then it must be "dry for most". Clouds over Manchester mean generally clear visibility for motorway drivers.

Brits, in my experience, are intensely proud of their unlivable weather conditions and Third World heating facilities, so I doubt they'll fancy a kinder, gentler weatherman.

Whole thing here.