What Would Jesus Advertise?

A Christian radio station in Florida knows, and an ad from a Muslim group is right out. WTBN canceled and refunded a $300 ad buy promoting a Christian-Muslim symposium on Jesus at a local university because the spot did not "serve evangelical Christians," according to the station general manager.

The station is, of course, utterly free to reject any ads on any grounds it so chooses. But it is hard to see how simply inviting Christians to learn about Islam fails the station's stated mission. In fact that must be why station manager Christopher Gould jumped to the argument that the ultimate purpose of the ad was to convert Christians to Islam. Listen to the ad and decide for yourself.

Of course, a true test of the WTBN's policy would be for an evangelical Christian group to use the exact same language in an ad promoting a Christian-Muslim symposium on Jesus. Since the ultimate purpose of the ad would be to convert Muslims to Christianity that ad must get a green light.