I talked to Alex Bogusky, the firm's creative director, who said subservientchicken.com was part of a campaign to call attention to his client's chicken sandwiches. And offering the public a chicken that obeyed commands would illustrate the company's longtime motto, "Have it your way."
The Web site went up for testing a week before the launch of a Burger King TV campaign (mainly on outlets like the Spike channel, which caters to 20-somethings who count neither carbs nor calories). The ad agency folks sent messages about it to a handful of friends for their reaction. Obviously, there's a market for absurdity because they spread the word. Within 24 hours, Bogusky said, the site had registered a million hits—and 20 million in a week—before the first TV ads aired….
Bogusky said the average visitor spends seven to eight minutes typing commands to the chicken, which is astounding for a commercial Web site and could make this the best example of viral marketing since The Blair Witch Project.
The Washington Post Tried To Memory-Hole Kamala Harris' Bad Joke About Inmates Begging for Food and Water
At a time when legacy publications are increasingly seen as playing for one political "team" or the other, this type of editorial decision will not do anything to fix that perception.
California Preservationists Sue To Overturn Law That Requires Property Owners Consent To Having Their Homes Landmarked
The lawsuit from three Orange County preservation groups argues that supposedly historic buildings should be afforded the same environmental protections as "air, water, and forests."
"She was charged with violating the Reopening Ontario Act."