Kool Customers


Anti-smoking activists are accusing Brown & Williamson of targeting black teenagers with a marketing campaign for Kool cigarettes that features disc jockeys, dancers, and hip-hop performers. The cigarette company, which promised not to aim promotions at minors under the agreement that settled state lawsuits against the tobacco industry, says the intended audience is "multicultural" adult smokers under the age of 30.

You could say Brown & Williamson is being disingenuous, since it's hard to imagine an ad campaign that would appeal to 19-year-olds but not to 17-year-olds. Or you could say the company's critics are being disingenuous, for precisely the same reason.