What worries about "big media" truly miss is that consumers were getting nailed by the battles between existing players over escalating rights fees. Channels just went blip during these fights. It was absolutely inevitable that as soon as the equity markets stabilized, some big cable outfit was gonna make a play for content, with Disney the obvious choice.
Comcast CEO Brian Roberts must look at the ever-increasing rates Disney demands for ESPN programming, the fight over hi-def rights has been particularly long and hard, and say, "Screw it! It's cheaper just to buy the whole damn company!"
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