NBC -- last seen bitching that Nielsen queered TV ratings by adding too many Hispanics -- thinks that the Apocalypse should garner big numbers. A mini-series is in development on the ultimate battle between good and evil.
Assuming the flick builds on the built-in audience already out there buying up "end times" books by the millions, the network might well be onto something. But as for one exec's claims that the story will "masterfully weave theology and reality into a truly frightening epic tale," I thought that was the War on Terror's storyline.
BTW, there's slim chance a network TV offering can top The Rapture for pure end-times fun, murder, and swinging sex. Featuring the talents of Mimi Rogers.