Sock It To Me, Baby


Women's pro soccer is dead. Long live women's soccer. The WUSA has folded just scant days before the Women's World Cup will kickoff. Recall that the USA! USA! USA! victory in the 1999 event was to usher in the glory days of women's professional sport with soccer—the world's game, i.e., something the U.S. has not dominated over the years—leading the way.

Except that those involved in the WUSA—players, execs, sponsors even—did not understand that the women would have to be content to play in what essentially would be a minor league for a very long time, a decade perhaps, as the fan base grew. That didn't happen has the WUSA burned through $100 million in a pointless attempt at equality of largess with men's sports.