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Good Afternoon, Mr. Yakamoto

Julian Sanchez | 8.15.2003 8:24 AM

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Trendwatching.com reports on the burgeoning practice of "counter-Googling"—the use of the 'Net to individually tailor services at, e.g., hotels, to customers.

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NEXT: Straight Suit for the Queer School

Julian Sanchez is a contributing editor at Reason.

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  1. twistedmerkin   22 years ago

    Ayatollah, we all know that you’re really a mountain goat. And I actually am proud to be a merkin.

  2. Warren   22 years ago

    Ummm, it don’t work that way…
    There’s no way you can convince me it’s worth paying the desk clerk at your hotel to read umpteen thousand blog entries of every guy that checks in so he can try and figure out if he’d rather watch the sun rise or set, instead of, you know, asking him.

  3. Businesspundit   22 years ago

    Good idea. Now I guess companies will hire “counter-googlers”. What a cool job title!

  4. Steve   22 years ago

    I love the Minority Report reference as the title for this post.

  5. Keith   22 years ago

    what ever happened to mass customization as a trend anyway? Now you can do it yourself for free. Cool.

  6. Ayatollah Usoe   22 years ago

    But how many of us use our real-life personas over the net? I use dead link e-mail addresses, pun-ny pseudonyms. I shudder to think a hotel making decisions for me thinking I’m either middle eastern or Italian.

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