Reason.com - Free Minds and Free Markets
Reason logo Reason logo
  • Latest
  • Magazine
    • Current Issue
    • Archives
    • Subscribe
    • Crossword
  • Video
    • Reason TV
    • The Reason Roundtable
    • Free Media
    • The Reason Interview
  • Podcasts
    • All Shows
    • The Reason Roundtable
    • The Reason Interview With Nick Gillespie
    • Freed Up
    • The Soho Forum Debates
  • Volokh
  • Newsletters
  • Donate
    • Donate Online
    • Ways To Give To Reason Foundation
    • Torchbearer Society
    • Planned Giving
  • Subscribe
    • Reason Plus Subscription
    • Print Subscription
    • Gift Subscriptions
    • Subscriber Support

Log In

Create new account

Rube Goldberg Redux

Ronald Bailey | 5.9.2003 11:28 AM

Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL Add Reason to Google
Media Contact & Reprint Requests

No public policy. Just a really cool ad in service of a selling a car. Ain't capitalism great?!

Thanks to Marian Tupy at the Cato Institute.

Start your day with Reason. Get a daily brief of the most important stories and trends every weekday morning when you subscribe to Reason Roundup.

This field is for validation purposes and should be left unchanged.

NEXT: Our Bodies, Our Sourpusses

Ronald Bailey is science correspondent at Reason.

Share on FacebookShare on XShare on RedditShare by emailPrint friendly versionCopy page URL Add Reason to Google
Media Contact & Reprint Requests

Hide Comments (8)

Editor's Note: As of February 29, 2024, commenting privileges on reason.com posts are limited to Reason Plus subscribers. Past commenters are grandfathered in for a temporary period. Subscribe here to preserve your ability to comment. Your Reason Plus subscription also gives you an ad-free version of reason.com, along with full access to the digital edition and archives of Reason magazine. We request that comments be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of reason.com or Reason Foundation. We reserve the right to delete any comment and ban commenters for any reason at any time. Comments may only be edited within 5 minutes of posting. Report abuses.

  1. Eric   23 years ago

    I've never been a fan of station wagons, and that ad defies the laws of motion, gravity, and thermodynamics on multiple occassions, but I have to admit that it's still pretty damn cool.

  2. Joe Dokes   23 years ago

    I read an indepth article on the ad and what you see is the real deal. According to the article I read it took several hundred takes and they only spliced the film or video tape at one point. The reason for the splice was due to the fact that the domino effect was too large for the stage and thus had to be done in two parts, otherwise there are no computer animations or trick photography.

    Even the tires which role up hill, which seem to defy the laws of physics have weights placed inside to make the wheels role up hill.

    The following website has a short article on the making.

    http://earthlink.cnet.com/software/0-8888-8-21159714-1.html%3Fpt.earthlink.comp.today.sw21165253

    Regards

    Joe

  3. Saxdrop   23 years ago

    Was that Garrison Keilor doing the voice-over? INteresting choice.

  4. Brad S   23 years ago

    That's the coolest car ad I think I've ever seen!

  5. Jeff Smith   23 years ago

    Damn that's cool. Made my day.

    Thanks.

  6. Jack S.   23 years ago

    You should see their video.

    Its really amazing. It goes on and on.

  7. Steve   23 years ago

    Worth the wait on a dialup.

    From an engineering standpoint, I didn't see anything that violated thermodynamics or motion or anything else (ok, maybe the tires going uphill, but even those made sense in terms of momentum conservation).

    Pretty darned cool.

  8. Rich Berger   23 years ago

    Yes indeedee!

Please log in to post comments

Mute this user?

  • Mute User
  • Cancel

Ban this user?

  • Ban User
  • Cancel

Un-ban this user?

  • Un-ban User
  • Cancel

Nuke this user?

  • Nuke User
  • Cancel

Un-nuke this user?

  • Un-nuke User
  • Cancel

Flag this comment?

  • Flag Comment
  • Cancel

Un-flag this comment?

  • Un-flag Comment
  • Cancel

Latest

Brickbat: Swing and a Miss

Charles Oliver | 8.26.2026 4:00 AM

Brendan Carr's Vendetta Against ABC Conflates the 'Public Interest' With Trump's Personal Grievances

Jacob Sullum | 8.26.2026 12:01 AM

How Much Will Andy Burnham's 'No. 10 North' Cost British Taxpayers?

Reem Ibrahim | 8.25.2026 4:56 PM

California Bill Would Cap Rents During U.S.-Involved War

Christian Britschgi | 8.25.2026 3:45 PM

The Freedom 250 IndyCar Race Only Looked Like MAGA Propaganda if You Already Hate Trump

Jason Russell | 8.25.2026 12:00 PM

Recommended

  • About
  • Browse Topics
  • Events
  • Staff
  • Jobs
  • Donate
  • Advertise
  • Subscribe
  • Contact
  • Media
  • Amazon
Reason Facebook@reason on XReason InstagramReason TikTokReason YoutubeApple PodcastsReason on FlipboardReason RSS Add Reason to Google

© 2026 Reason Foundation | Accessibility | Privacy Policy | Terms Of Use

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Reason's July 4 Special!

For America's 250th, Get 2 Years of Reason for $17.76

Celebrate your independence with a subscription to Reason magazine, your most trusted source of honest, insightful news and analysis.

Subscribe to Reason