Attack of the Music Writers

Don't look now, another music mag is gearing up to explain what your ears hear to your brain. This one has a twist, though. Good Music aims to be the music mag for those who don't read music mags.

The effort already has $500K behind it and launches in the fall.

The target niche is adults over 30 who are helpless in their search for—wait for it—good music. Here the writers and editors will step in with profiles on artists ranging from Neil Young to Norah Jones.

Yep, that'll fling the demo's musical horizons wide open.