Attack of the Music Writers

Don't look now, another music mag is gearing up to explain what your ears hear to your brain. This one has a twist, though. Good Music aims to be the music mag for those who don't read music mags.

The effort already has $500K behind it and launches in the fall.

The target niche is adults over 30 who are helpless in their search for -- wait for it -- good music. Here the writers and editors will step in with profiles on artists ranging from Neil Young to Norah Jones.

Yep, that'll fling the demo's musical horizons wide open.