Look out Martha, Oprah: Here Come Mary Kate and Ashley

Until very recently, I regarded the Olsen twins, the blonde sisters who got their start tagteaming the role of homely toddler Michelle on Friday night fright show Full House, primarily as good fodder for cheap jokes. But more and more, I'm tranfixed by their lucrative cultural/brand empire: movies, magazines, dolls, make-up, People magazine cover…where does it end? Now comes proof that they're an unstoppable force: They've got their own Internet hoax.