Jennifer Downey wants to turn her small Ambiance chain into national brand, like Blockbuster but with butt plugs. Her marketing plan calls for colonizing retail spots near shopping malls, the better to serve the errand-running moms she targets.
In doing so Downey has run up against local laws which seek to stuff adult fare into red light districts, where minivans fear to tread. A Pittsburgh suburb stopped a her bid to open her first Ambiance outside Ohio. Downey is suing in federal court on First Amendment grounds to get the ruling overturned.