Flying for a Song
Sounds like some welcome new competition for Southwest and JetBlue. The press release calls Delta's Song "the world's most innovative low-fare airline service." Sounds good…except that the press release conspicuously fails to mention any snazzy new innovation, other than individualized in-flight entertainment. Let's hear it, songbirds!
Editor's Note: As of February 29, 2024, commenting privileges on reason.com posts are limited to Reason Plus subscribers. Past commenters are grandfathered in for a temporary period. Subscribe here to preserve your ability to comment. Your Reason Plus subscription also gives you an ad-free version of reason.com, along with full access to the digital edition and archives of Reason magazine. We request that comments be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of reason.com or Reason Foundation. We reserve the right to delete any comment and ban commenters for any reason at any time. Comments may only be edited within 5 minutes of posting. Report abuses.
Please
to post comments
“Song” is truly much ado about nothing. Delta has operated a low-cost carrier-within-a-carrier for quite some time now (Delta Express), basically offering low-fare point-to-point service between points in the Northeast and Upper Midwest to and from Florida using high density B737’s (a la Southwest). Not to mention all of the various codesharing and other alliances that Delta has struck with various Regional Jet providers (ASA, Comair, etc).
Other majors (United and Continental immediately come to mind) have tried the low-cost airline-within-an-airline concept before too.