Jonathan Rauch makes it brilliantly clear why hydrogen fuel cells may be the next big leap in automotive—and hence, human—technology. Cleaner than clean with none of that messy Middle East business.

However, a certain percentage of car lovers—your mouth-breathing, mullet-wearing cohort—will not be moved. They wanna know are fuel cell cars cool? Or the latest in a long-line of dorkmobiles?

Oh, no. Cool. Frickin' cool even.