President Obama will announce an initiative on Thursday designed to help keep young minority men in school and out of jail.

The program, dubbed “My Brother’s Keeper,” will ask businesses and foundations to fund programs across the country designed to support men of color in school and reduce their "negative interactions with the criminal justice system." A White House official told The Washington Post, which first reported the initiative, that those interventions “have been shown to have the greatest impact” on urban youths.