The steady trickle of revelations of government snooping that continues to seep from the Edward Snowden documents is serving to keep attention riveted on how privacy in the digital age ought to be defined.
That' most probably not to the liking of Google and Facebook. In January 2010, Facebook founder and CEO Mark Zuckerberg infamously declared that the expectation of privacy was no longer a social norm, and, in October 2010, then Google chairman Eric Schmidt said "Google policy is to get right up to the creepy line and not cross it."
By rationing out details of the NSA's bag of tricks on a regular basis, the Guardianand the Washington Post have orchestrated sustained attention on the true cost of using free services from Google and Facebook , whose business models revolve around unfettered access to your online persona.
Source: USA Today. Read full article. (link)