Calif. School Officials Pay Company to Monitor Students' Social Media Use

Watch what you say in Glendale, kids

Glendale school officials have hired a Hermosa Beach company to monitor and analyze public social media posts, saying the service will help them step in when students are in danger of harming themselves or others.

After collecting information from students' posts on social media platforms such as Facebook, Instagram, YouTube and Twitter, Geo Listening will provide Glendale school officials with a daily report that categorizes posts by their frequency and how they relate to cyber-bullying, harm, hate, despair, substance abuse, vandalism and truancy.

Glendale Unified, which piloted the service at Hoover, Glendale and Crescenta Valley high schools last year, will pay the company $40,500 to monitor posts made by about 13,000 middle school and high school students at eight Glendale schools.