Rep. Phil Gingrey’s attempts to explain Todd Akin’s rape remarks are leaving many Republicans beyond frustrated that a few in their party can’t help but insert rape into the already contentious abortion debate.

“This is actually pretty simple. If you’re about to talk about rape as anything other than a brutal and horrible crime, stop,” said Republican strategist Kevin Madden, who was a senior adviser in Mitt Romney’s campaign.

On Thursday, the Georgia Republican didn’t heed that advice, telling a local Chamber of Commerce breakfast that Akin was “partially right” when he said last year that a woman can stop herself from getting pregnant.