The Free-Market Case for Green

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(TEXT FROM NATIONAL REVIEW)

UNCOMMON KNOWLEDGE WITH PETER ROBINSON

The Free-Market Case for Green: Chapter 1 of 5

Can a dedicated, unabashed, free-market capitalist also be a "green" environmentalist? In T. J. Rodgers we have the answer. Rodgers, the CEO of Cypress Semiconductor Corp.—which owns solar-power manufacturer Sun Power—believes the "green is green," that it's a money-maker and a winner for business. Says Rodgers, "You serve people by making things people want." And if people want pollution-free power, the free-market can deliver it.