Bloggy, We Hardly Knew Ye

The Chicago Tribune pipes in on the matter of bogged-down blog readership:

Gallup finds only 9 percent of Internet users saying they frequently read blogs, with 11 percent reading them occasionally. Thirteen percent of Internet users rarely bother, and 66 percent never read blogs. Those numbers, essentially unchanged from a year earlier, put blog-reading dead last among Gallup's measures of 13 common Internet activities. E-mailing ranks first (with 87 percent of users doing so frequently or occasionally), followed by checking news and weather (72), shopping (52) and making travel plans (also 52). Gallup concludes that while the amount of time people spend online has risen, "it appears the online public is simply doing more of the same activities, rather than branching out and trying different Internet offerings."

Whole thing here.

Via Romenesko.