Pizza with Everything

The ACLU's slapped together a cute scenario imagining the downside to life in a Database Nation. In a weird sense, it's actually a little reassuring. It reminds you that there's a threshhold past which having more information about people doesn't appreciably help you make any money, and becomes creepy enough to your customers that guaranteeing a bit of privacy is more profitable. The fact that I don't have to give the pizza place my address each time falls pretty cleanly in the "useful database implementation" column for me; it's not like I was going to order a pie and keep my location a secret anyway.