Earth to New York Times, Come In Please

Not to pile on, but how does a very long—and otherwise very interesting— piece on the odd popularity of Pabst Blue Ribbon beer fail to mention David Lynch's 1986 movie Blue Velvet? In it Dennis Hopper's totally unhinged Frank Booth screams at Kyle MacLachlan's import sipping Jeffrey Beaumont, "Heineken? Fuck that shit! Pabst Blue Ribbon!"

If that isn't the genesis of PBR's hipster cool, it is at least an interesting tidbit that even the oft culturally tone deaf folks at the The Washington Post picked up on, although the Post printed not a letter of Frank's warcry. This was back in April. In the Post's "PBR is back" story.