On Super Bowl Sunday, sports fans will see many high-profile TV commercials that will likely become the talk of the nation. One ad that you will not see during the big game is already being talked about: one for gun manufacturer Daniel Defense.
That ad was rejected by various Fox affiliates in eight markets Daniel Defense wanted to hit. The commercial violated NFL policy.
At least one person involved with the ad knew that plenty of Americans mistrust and fear guns. Eric Katzenberg wrote and produced the ad for Daniel Defense. He was also a producer on a documentary on gun rights called Assaulted: Civil Rights Under Fire.
As Brian Doherty explains, the gutsy and blunt documentary tells a story that could make even those who fear the inanimate object of guns realize they should perhaps fear Americans not having them even more.