The visionary behind the billion-dollar Doritos Locos Tacos idea never made any money on it.
Instead, Todd Mills shrugged off any attention, simply wanting his "cool idea" to come true, said Mills' wife, Ginger.
Mills, 41, died on Thanksgiving after battling brain cancer. He's survived by daughters, Tyler, 19, and Lainey, 6.
When friends learned he had passed away, they took pictures of themselves eating the tacos and posted the images to Facebook, Ginger Mills said.