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5 Million Videos Uploaded to Instagram on First Day of New Feature

All cat videos

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Instagram users have embraced the application's just-released video feature by uploading 5 million videos in the first 24 hours of the feature's availability, a company representative told CNET.

Thursday, Facebook-owned Instagram added video to its iOS and Android applications, enabling users to capture moments in a new way by shooting and sharing up to 15 seconds of video, with effects-filters available and footage stabilized during the uploading process. The feature, which bears a resemblance to Twitter's Vine application, seems to be an early hit with Instagram's 130 million active users, who, in the first eight hours, uploaded so many videos that it would take a year to watch them all.