Consumer Freedom

Disappointed Swedish Woman Files Consumer Complaint Against Dating Site

Her future mate is in for it

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A 43-year-old Swedish woman looking for romance ended up filing a complaint against the dating site eDarling to Sweden's Consumer Agency (Konsumentsombudsmannen, KO) after her love-seeking endeavours fell flat.

She said the site was "not offering good value for money" and accused the company of misleading advertising.

The woman signed up to the online dating site in November last year for a three-month stint and filled in the extensive questionnaire that eDarling, the European trading name for US dating giant eHarmony, bases its matchmaking services on.

But she soon found the lack of a search function discombobulating. And the love-lorn woman says the fact that eDarling only sent her three partnership proposals a day left her frustrated, especially as "almost half" of the suggest profiles did not include a photograph.