Google Aiming For Microsoft Office Software Market Share

Taking the fight to Microsoft's turf

2012 was a big year for enterprise software, as companies began to more readily adopt technology to more effectively communicate and collaborate.  It looks like 2013 may be an even bigger year, as in an interview with AllThingsD, Amit Singh, a Google VP and head of its Enterpriseunit, said "Our goal is to get to the 90 percent of users who don't need to have the most advanced features of Office."

Singh said that in 2012, "This was the year where we broke the barrier and got large-scale customer adoption." This was quite a change from 2011, when Google could barely compete in the enterprise market, awkwardly navigating the bidding process – and often losing. Google even backed out of a bid for Toyota, which ended up going with Microsoft Office 365.