Grant McCracken on How to Have a Good Idea

Culturematics let us test the world, discover meaning, and unleash value. And this makes them an excellent way to innovate in a turbulent, inscrutable, confusing world. Think of them as the little ingenuity machines that make the planet a more interesting and fulfilling place. 

Grant McCracken presents a unified theory of fantasy football; Burning Man; and Eat, Pray, Love.