$4 Million a Piece Super Bowl Ads Almost Completely Sold Out
$225 million in revenue expected by CBS
With GM on the sidelines, the average price for a 30-second spot hits a record $3.8 million. With less than 5 percent of inventory left, CBS expects a sellout -- and more than $225 million in revenue.
CBS has "less than a handful of spots left" for ads during Super Bowl XLVII, with more than 95 percent of the total advertising inventory sold at a record average price of $3.8 million -- and some at more than $4 million, JoAnn Ross, president of network sales at CBS Television, said Tuesday.
Hide Comments (0)
Editor's Note: As of February 29, 2024, commenting privileges on reason.com posts are limited to Reason Plus subscribers. Past commenters are grandfathered in for a temporary period. Subscribe here to preserve your ability to comment. Your Reason Plus subscription also gives you an ad-free version of reason.com, along with full access to the digital edition and archives of Reason magazine. We request that comments be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of reason.com or Reason Foundation. We reserve the right to delete any comment and ban commenters for any reason at any time. Comments may only be edited within 5 minutes of posting. Report abuses.
Please
to post commentsMute this user?
Ban this user?
Un-ban this user?
Nuke this user?
Un-nuke this user?
Flag this comment?
Un-flag this comment?