Microsoft CEO: Windows Phone Will Be Powerful Third Player in Market

Microsoft trying to build share in a market dominated by Apple and Android

Can Microsoft's Windows Phone become a competitive player in the already concentrated smartphone market?

According to Reuters, Microsoft's CEO Steve Ballmer has said that because Windows Phone 8 will be launched with its partners—including Nokia—the handset is expected to become a competitive, strong third-player in the market, and sales will be fast.