Facebook Keeping Tabs on Pregnant Users?
Cradle to grave may not be enough
In a recent Ad Age article, a number of marketers revealed to the world an undeniably creepy new detail about the data-mining industry: Facebook is keeping tabs on which of their users is pregnant. Information which is then used to target advertising. Because brand loyalty begins at conception.
It's not difficult to see how they could do it, based on the amount of commentary and in utero pictures one usually sees on FB. Facebook unfortunately refused to reveal the details of this practice to Ad Age (like Google and most of the other data-gathering industry, which discloses very little), instead acting as if there are parts of the Facebook page that they consider "off-limits."
Hide Comments (0)
Editor's Note: As of February 29, 2024, commenting privileges on reason.com posts are limited to Reason Plus subscribers. Past commenters are grandfathered in for a temporary period. Subscribe here to preserve your ability to comment. Your Reason Plus subscription also gives you an ad-free version of reason.com, along with full access to the digital edition and archives of Reason magazine. We request that comments be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of reason.com or Reason Foundation. We reserve the right to delete any comment and ban commenters for any reason at any time. Comments may only be edited within 5 minutes of posting. Report abuses.
Please
to post commentsMute this user?
Ban this user?
Un-ban this user?
Nuke this user?
Un-nuke this user?
Flag this comment?
Un-flag this comment?