Soda Ban

Theaters Declare War On NYC Soda Ban

You didn't think they made their money on ticket sales, did you?

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If New York City Mayor Michael Bloomberg gets his way next week, the jumbo-sized colas that have become a staple of the moviegoing experience are about to get a tummy tuck.

But with one of their major sources of profits under attack, theaters across the five boroughs are fighting back, adding their voices to a massive marketing and canvassing counterattack on the part of city businesses.