India

McDonalds Embraces Vegetarianism, in India

Will open near shrine where meat is banned

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US fast food giant McDonald's, famed for its beef-based Big Mac burgers, on Tuesday said it will open its first ever vegetarian-only restaurant in the world in India next year.

The world's second-biggest restaurant chain after Subway already tailors its menus to suit local tastes — which in India means no beef to avoid offending Hindus and no pork to cater for Muslim requirements.

It will open its first vegetarian outlet in the middle of next year near the Golden Temple in the Sikh holy city of Amritsar innorthern India, where religious authorities forbid consumption of meat at the shrine.