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Culture

Study Shows Less Car Buyers Taking Test Drives

Doing online research instead

Reason Staff | 8.13.2012 1:40 PM

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Call them digital test-drivers. Armed with online research, more than one in 10 new-car shoppers now buy vehicles without taking a test drive, according to a new study.

A marketing manager in Indianapolis, Andy Thedjoprasetyono, was one of them.

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Reason Staff
Culture
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  1. Crusader Rabbit   13 years ago

    Can't believe I'd be first to say this, but please correct your headline -- s/b "Fewer" Car Buyers.

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