…unless you're in the U.K., where this ad recently appeared in Underground stations and buses. The poster was created from a design done by a 14 year-old Thomas Keller from Cardinal Vaughan Memorial School in Kensington. The "s" at the end of "lives" is a Swiss Army knife. Pretty clever for a 14 year-old. One hopes adult subway riders will not be swayed.
I suppose they're just trying to keep up with the MacJoneses.