Hedgehogs love milkshakes. Which leads them to dive headfirst in old McFlurry cups and get stuck, according to the British Hedgehog Preservation Society. For the last five years, the society has been lobbying McDonald's to change the design of the cup to prevent unnecessary hedgehog death. Thus, this McDonald's statement:
"We are delighted to announce that we have now introduced a new lid with a smaller aperture for our McFlurry dessert. The smaller aperture of the lid has been designed to prevent hedgehogs from entering the McFlurry container in the unfortunate incidence that a lid is littered and is then accessible to wildlife."
McFlurry consumers, it seems, will now have to removed the lid before eating. In addition to hedgehops, the special McFlurry spoon will no longer fit inside.
Upon hearing the announcement, millions of cows and chickens worldwide sighed and said, "Seriously? Hedgehogs?"
I've written about McDonald's other socially responsible activities here.