Even the New Alt Media Gets Old


The Los Angeles Business Journal (which you have to subscribe to, then pray toward, if you ever want to read certain stories online), reports that in the City of Angels, at least, Arbitron ratings for every talk-radio station are down … except for the lefty Air America, whose (small) share has more than doubled. Market-leader KFI (which carries Rush Limbaugh and popular local yapsmiths John & Ken) slumped from 4.6 to 3.9, which "parallels a slowdown of the talk radio format nationwide," the LABJ asserts.

"I'm seeing a definite leveling off, that's for sure," said radio consultant Holland Cooke, who is based in Rhode Island. […]

"There's been an erosion in the number of people who want conservative political talk. Rush's ratings are at an all-time low," [said David G. Hall, programming director for Infinity Radio's KNX and KFWB].