"Cold Hard Cash"

The Institute for Humane Studies is reprising its EnviroAds contest:

$6,000 in cold hard cash will be awarded to the creators of the best EnviroAds, as determined both by visitors to this site and by our distinguished panel of judges. Create and submit an ad that's funny, satirical, creative, inspiring, ironic, sexy or dramatic. You could win the top prize of $2,000, or other prizes ranging from $1,000 to $250 (not bad either).

We're looking for original material that causes people to think about environmental issues in different ways. Your goal is not persuasion per se, but to start a conversation. Make us think. Make us cry. Make us laugh out loud.

For details -- and a chance to look at last year's winners -- go here.