I notice that in the campaign ads Bush has been running—notably the ones that are negative on Kerry—the "I approve this message" message required by McCain-Feingold is tacked on at the beginning of the spot rather than the end, as seems to be more conventional. And it's a little surprising that it is a departure from convention, because it strikes me as the clearly correct place to put it from the candidate's perspective. A good negative ad should be structured to avoid backlash: Putting the approval message at the head gets the identification with the sponsor campaign out of the way, so the viewer is left with the negative message, rather than taking it in and then being reminded who paid for it. This may sound like overreading, but these things are too meticulously produced to assume that even something as trivial-seeming as the placement of the ID message is decided arbitrarily. I'll be interested to see if the Dems begin to mirror this structure.
Surely Rudy Giuliani's 'Conclusive Proof' of Machine-Based Election Fraud Will Save Him From Dominion's $1.3 Billion Defamation Lawsuit
The company says Donald Trump's leading lawyer perpetrated "a viral disinformation campaign" based on "demonstrably false" charges.
"The only people who broke the law here were the police officers and TBI agents who participated in this flagrantly unconstitutional arrest."
Union leaders shame parents, arguing that equity gaps will widen if parents pull their children out of public schools.
"She was charged with violating the Reopening Ontario Act."