Consumer Drug Advertising is Good for You

So says the FDA, according to the Washington Post. Patients prompted by drug ads talk to their physicians about treatments for allergy, arthritis and cholesterol. The most popular question to physicians? Viagra, of course.

Comments

[Jason Ligon]

Clueless Joe,

Did you get your hair cut? Maybe a new car?

[Mo]

The drug ads that bother me are the Levitra ones. I have no clue what it does, what it is for or how it will make me throw a football through a tire better. I have no problem with consumer drug ads if they tell you what the damn drug is for.

[dude]

"I have no clue what it does"

Throw a football through a tire . . . it's pretty straightforward symbolism. Maybe their next ad will show a dude driving a bus through a tunnel.

[Anonymous]

So you're telling me it will help you relive your youth during a mid-life crisis. That's all my bus driver did - talk about his old football days.

[Ayatollah Usoe]

Well, without DTC (direct to consumer) advertising, the doctors have an oligolopy on medicine news. With an informed public, perhaps we can act like consumers making an informed decision rather than cats at the vet.

Oh, and Levitra? allows you a longer window within which to throw that pass.

[Clueless Joe]

If it's good enough for Raphael Palmiero....

[cnn]

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