Young People Switch Media Platforms Every Two Minutes
"Digital natives” switch media about 27 times an hour, 30 percent more than older people, also known as “digital immigrants” because they didn’t grow up with the Internet. That's according to a new study commissioned by Time Warner. What does this mean?
“If you have consumers who are snacking on short amounts of time with different types of media channels, we have to think about how to communicate in short, ‘snack-like' bits of messaging,” said Patti Wakeling, global director-media insights at Unilever.
More on the study methodology and analysis here.
Reason coverage on online advertising, advertising as a medium for truth-telling, and the FCC’s war on “covert” advertisements.
Editor's Note: We invite comments and request that they be civil and on-topic. We do not moderate or assume any responsibility for comments, which are owned by the readers who post them. Comments do not represent the views of Reason.com or Reason Foundation. We reserve the right to delete any comment for any reason at any time.