Will the FTC Start Keeping Up With Kim Kardashian's Twitter Sponsorships?

Bootlylicious celebrity personality Kim Kardashian is reportedly padding her wallet these days via sorta-secret paid endorsements on the brain-blip micro-blogging service, Twitter. Kardashian supposedly rakes in an astounding $10,000 per sponsored Tweet. Thanks to new disclosure rules on paid Internet endorsements, those undisclosed sponsors could get Kardashian in trouble with the FTC, which could fine her up to $11,000 per infringement.

Yet as The Big Money's Mark Gimein argues at his depressingly-not-hot-dog-themed blog, The Sausage, "it's hard to get too riled up about it; protecting folks from Kardashian's sponsored fashion advice seems beyond the scope of what the government can reasonably be expected to do." And anyway, it's tough to argue that there's anything terribly misleading going on: Reading her Tweets, it's plenty easy to tell who many of the sponsors are: Reebok, the DASH fashion boutique, and Carl's Jr., a fast-food joint that also pays Kardashian to appear in commercials that the Huffington Post (somewhat accurately) describes as "salad porn":

Follow sponsor-free endorsements and news from Reason's staff on the Twitter here. And for more on the idiocy of the FTC's new disclosure rules, read Matt Welch, Tim Cavanaugh, and yours truly.

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  • WWJGD||

    "protecting folks from ___________ seems beyond the scope of what the government can reasonably be expected to do."

    You do the rest.

  • ||

    Bootlylicious celebrity personality Kim Kardashian

    I realize I'm pretty out of touch with mainstream American society, but...

    What the fuck is a Kardashian? And why on earth would anybody care?

  • Jordan||

    People care because she has a big ass and a sex tape. Those are literally the only reasons she's famous.

  • ||

    You say it like those are not enough reasons to be famous.

  • Jordan||

    Oh believe me, I wasn't passing judgment. She's hot as hell.

  • Brian Sorgatz||

  • anon||

    Just to clarify:

    She's famous for having a big ass and a sex tape ****in which she is pissed on.****

    That's why the theme of messy-ness and then bathing are so hi-frickin'-larious in this horrible ad.

    She's just had sex, and is therefore likely covered in urine, and needs to bathe. Get it? Hey let's eat!

    Carl's Jr.

    Fuck you, I'm eating.

  • ||

    Thanks, Joel McHale.

  • Rich||

    It's the follow-on to the DeLorean.

  • ||

    her dad was some OJ guy. but she has a nice ass.

  • SIV||

    Her father was OJ's lawyer.

    She is really hot and built like brick shit house.That simile is overused but it really applies to Kim.
    Aesthetics are a matter of taste but if you cruise the celebrity/paparazzi websites until you find a picture of her sans makeup you may realize just how much better looking she is than nearly all current public-figure hot chicks.

    I think she started her career as an event planner.

  • SIV||

    Here is a nice picture of Kim Kardashian and why anyone would care. SFW

  • prolefeed||

    That is not a big ass.

    Many women has big sexy asses. Kardashian has an amazing ass, but of the smallish variety.

  • zoltan||

    Literally built.

  • zoltan||

    Literally built.

  • hmm||

    I had to ask my wife why she was famous. I knew who she was, I just never cared enough to actually look into why she was famous.

  • ed||

    She and her nitwit sisters are walking, talking sperm banks who are famous because...nobody knows.

  • Language Police||

    That's "cum dumpster". The term "sperm bank" is a legitimate business description.

  • Polynikes||


    Well put, Peter- well put. Nothing like a nice onion, especially on a white girl.

  • O.J. Simpson||

    Don't go there, dude. White chicks are way too much hassle in the long run.

  • wayne||

    I guess I am gonna have to figure out how to tweet, so I will know what kind of shoes to buy.

  • ||

    Man, I guess there are a lot of dudes out there who like a fat ass. I suppose that's good for you, because there are a lot of chicks with fat asses.

  • zoltan||

    Her ass is not fat. It's silicone.

  • prolefeed||

    Her ass is NOT fat, or phat, or onion, or likely to show up on the 40 inch plus website.

  • Spartacus||

    If salad porn is wrong, then I don't want to be right.

  • JD||


  • ||

    That salad dressing looks very familiar...

  • Jeffersonian||

    That part wasn't very subtle was it?

  • Barney Frank||

    Can I get some of that?

  • Jessica Gottlieb||

    1. Thanks for the link, I'm a Reason subscriber so this made me swoon.

    2. I know some men like girls with fat asses, but oh my gawd I do not want a fat ass, I will not eat that Frankenfood.

    3. Kardashian was OJ's dear friend, he came out of retirement to put together OJ's legal team. He advised all, but did not litigate. He died young and his wife married Bruce Jenner. I met him a few times, and I cannot reconcile the behavior of his daughters with their father's demeanor.

    But seriously, can we get back to the fact that someone at Reason read my blog for even a nanosecond? Really?

    I am so unbelievably thrilled/honored/awestruck/dazzled...

  • .||

    Did I just hear a splash? Better stop "Tweeting" and check your pool.

    h/t ed

  • ||

    What's sad is how many people consider that ass "fat" - I suppose it's not Callista Flockhart or the simmilar coatrack models who trip down a runway in Milan, barely able to support their own weight, but as far as I'm concerned, that's one damn fine ass. And she's stacked to go with it.

  • Mr. Chartreuse||

    Total agreement. Curvy round asses are effing hot, and, to quote Homer Simpson, Kim Kardashian has an ass that won't quit.

  • ||

    I may be mistake, but I think she owns the Dash boutique. If so, how would the FTC rules apply to her tweeys about it?

  • ||

    Either she owns DASH or one of her sisters does. I remember that much from flipping through a celebrity magazine while stuck in a waiting room a few days ago.

    If she owns it, there's no sponsorship. If her sister does, there may still be sponsorship - even if she's not paid in cash, merchandise or other gifts count.

  • hmm||

    The market will succeed in spite of everything, including retarded government agencies. Yet another example of a failed attempt to control.

  • The Chad||

    brought to you by carls jr. brought to you by carls jr. brought to you by carls jr. brought to you by carls jr. brought to you by carls jr. brought to you by carls jr. brought to you by carls jr. brought to you by carls jr.

  • Kim Kardashian||

    Fuck me, I'm eating.

  • ||

    Kim, I would love to.

    I'll toss your salad.

  • Salad Dressing||

    Need a little more dressing on that salad? Squirt...

  • ||

    Carls Jr. Fuck you, I'm eating.

  • Jeffersonian||

    Carl's (here in River City, Hardee's) has some of the best commercials. They were the same ones that did Paris Hilton and Padma Lakshmi, if I recall.

  • Brian Sorgatz||

    Hugh Hefner did a commercial for them. Naturally, the slogan was something to the effect of, "Because some guys don't want the same thing every night."

  • ||

    The Cameron Richardson bull-riding one was probably the first and the best.

  • The Libertarian Guy||

    Is she licensed to dispense fashion advice in all fifty states? I smell another legal problem for Kardashian here.

  • Just Sayin'||

    Get the Institute for Justice on the blower. We got a potential case here.

  • Kim Kardashian||

    Slurp! Slurp! Hmmmmmmmm - salad spooge.

  • ||

    These Kardashian (?) people absolutely make me wannna vomit! WTF are they "famous" for?! Paris Hilton has more of a claim to- dubious- fame than these people. I wouldn't piss on 'em if they were on fire!

    For the love of God, please make 2010 a Kardashian-free zone!

  • Paris Hilton||

    Slurp! Slurp! Hmmmmmmmm - spooge!

  • Slippery Wax||

    Can somebody give me a play-by-play of her tape? Not that anybody here would ever watch something like that.....

  • prolefeed||

    Go to the website xvideos and type Kardashian in the search box.

    Fucking spam filter won't allow a direct link.

  • RCTL||

    Slurp! Slurp! Hmmmmmmmm - spooge!

  • apple||

    Matt didn't even show up in person? No chance he's going to get hit in the face with a chair. What a gyp.


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