Katherine Mangu-Ward | December 19, 2006
The scourge of cheap airline tickets rears its head in China. The government rushes onto the scene to save the Chinese from the horror of promotional 13-cent airline tickets:
Spring Airlines, set up last year by travel agent China Spring International, sold more than 400 tickets on a new route between Shanghai and the northern city of Jinan for just 1 yuan ($0.13), the Beijing Times said. But that went against a 2004 rule — designed to help carriers' bottom lines after a vicious price war — that the maximum discount an airline can offer is 45 percent off a government-set base price, the report added.
A standard one-way ticket between Shanghai and Jinan costs 760 yuan ($97.10), excluding tax and fuel surcharge. The Jinan government said it would fine Spring Airlines' local travel agent branch 150,000 yuan ($19,160) as a punishment, though the company denies wrongdoing and will appeal, the newspaper said.
The case underscores the difficulty facing Chinese low-cost airlines, which are trying to model themselves on the likes of Ireland's Ryanair in bringing cheap no-frills travel to the world's most populous nation.
China's airline industry is dominated by three main state-run carriers, with which a clutch of low-cost airlines are trying to compete.
As Rational Review points out, the really scary part about this story is that the article above could easily be describing a nearly identical squabble in the United States.
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China Spring's punishment will include having Rosie O'Donnell do all their TV commercials from now on.
Rosie O'Donnell do all their TV commercials
So would she be the face -- or the ass -- of China Spring?
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