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Obama Fundraising E-Mails With "Hey" Subject Line Were Most Successful

In the rapidly shifting digital terrain of presidential campaigns, sometimes wacky works.

No one knows this better than the Obama campaign's E-mail team, which pestered supporters with dozens of off-beat fundraising E-mails—many with enormous successs. The campaign told Bloomberg-Businessweek last week that most of the $690 million raised online came from those fundraising E-mails. Notes with the subject line "Hey" were the biggest driver of those donations.

Source: US News & World Report. Read full article. (link)

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