French wine consumption has fallen to a new low with the average adult now consuming the equivalent of barely a glass a day, the latest edition of a major consumption survey has found.
A study that will have viticulteurs weeping into their vats also revealed that fizzy drinks and fruit juices are gradually pushing wine off the nation’s tables.
Fewer than one in five French adults now drink wine almost every day as health concerns and a sluggish economy maintain a long-term pattern of sharply falling consumption, according to research carried out every five years for the ministry of agriculture.
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