NBC Broke Even on London Olympics

Maybe they would have made a profit if they weren't so awful to watch

Comcast Corp. (CMCSA)'s NBC Universal broke even on its broadcast of the London Olympic Games, according to Mark Lazarus, chairman of NBC Sports Group, who cited strong ratings for the telecast.

"We were fortunate many U.S. teams and athletes performed very well, and that was good for our ratings," Lazarus said today at the Bloomberg Sports Business Summit hosted by Bloomberg Link in New York.