Theaters Declare War On NYC Soda Ban

You didn't think they made their money on ticket sales, did you?

If New York City Mayor Michael Bloomberg gets his way next week, the jumbo-sized colas that have become a staple of the moviegoing experience are about to get a tummy tuck.

But with one of their major sources of profits under attack, theaters across the five boroughs are fighting back, adding their voices to a massive marketing and canvassing counterattack on the part of city businesses.