Not Just for Dukakis (Or Is It Kakdukis?) Anymore!

New at Reason: Ron Bailey addresses an issue that's been bothering me for years: Every month or so I get a solicitation to join the American Civil Liberties Union, and open it up in high hopes of officially joining the fight for civil rights. The pitch letter, however, is always such a tissue of left-wing bromides that I quickly forget the organization's good works while remembering that I'm as cheap as Jack Benny. Result: My checkbook remains closed. Ron doesn't mention it in his article, but privately he tells me the ACLU is now sending out a better pitch package. So while Ron's decision to join the ACLU is commendable in its own right, I'd like to take this opportunity to note that improved direct mail campaigns really do work!