Lights Out at Guerilla Radio
Mike Riggs | July 18, 2008, 4:14pm
Russ Mitchell at Portfolio.com blogs about the impending close of the greatest Internet radio service in the history of Internet radio services—Pandora.com:
The [record] labels are intent on charging so a high price for streaming royalties that Pandora and its even-weaker peers would be forced out of business. That appears to be exactly what the labels want, despite the fact that research shows these kind of services actually increase record sales, as listeners discover new music and reconnect with old favorites.
Pandora and others are willing to pay royalties but need rates low enough to make enough profit to keep the service going. Such royalties historically have been set by government. Pandora is trying to get the attention of Congress, while making clear that Pandora's demise would cause internet radio to be dominated by the likes of Clear Channel. In other words, a faceless company's idea of mass hit entertainment shoved down our earholes.
I agree with Mitchell that the average big name record company can't tell its ass from a hole in the ground (Record company visits Grand Canyon, wonders, "Why is everyone taking pictures of my ass?"), but I'd rather see Pandora crash and burn than condone continued government interference in a rates dispute.
What do you think, H&R pundits?
Brian Doherty wrote here on Radiohead and the future of music without record companies.
A copyright lawyer | July 18, 2008, 5:56pm | #
Some background:
For historical reasons that make little sense, there are different copyright interests at stake with music. The publisher owns the copyright in the composition of a song, and they must be paid a royalty when the song is publicly performed. They are represented by collective groups like ASCAP and BMI, and those are the guys that get paid when you play a jukebox in a bar. These are set as statutory rates, because the transaction costs of trying to figure out who owns the publishing rights for any song, tracking them down, and negotiating a rate just to play their song are too high. The system wouldn't work. Incidentally, the statutory rights are just the default--if you CAN track the owners down, you and they are free to work your own deal instead. (BTW, the statutory rates for terrestrial radio were set to zero, as it was all deemed promotional and good for sales.)
The record company owns the rights in any particular recording of a song. You have to pay them a "mechanical" royalty whenever you want to make more copies of that song. Historically these were not statutory rates. You had to track down the owners, and they were free to say no.
Enter the era of Internet music distribution. Generally speaking music on the Internet is distributed two ways--downloads (as in, buy a track from iTunes) and streaming (as in, listen to Pandora). You might think that the logical thing would be to analogize that selling an MP3 is just like making a copy, so we should pay a mechanical, and serving a stream is just like a performance, so we should pay the publishers the statutory rate, and that's how we should treat them. Silly person! You're only half right! You see, the publishers believe that downloads are ALSO performances, so they should get paid for that, whereas the labels think that streams are ALSO copies, so they should get paid for that! Also, the rate for radio on the Internet can't be zero like it is for terrestrial, because, um...well, just because. And the government agreed with them! Hooray!
Anyway--I don't have a problem with the gov't setting rates per se, because it's it creates a necessary efficiency for a system that otherwise would be broken. But I'm cheesed off about the rest of it.
Oh, and a clarification on Adam's comment--the labels are still not obligated to grant you a royalty for the mechanical--just for the streams, which under a logical system they would receive no royalty for anyway.